Every July, as temperatures rise and days grow longer, we’re reminded to enjoy the outdoors—but also to protect ourselves. That’s why July is designated UV Awareness Month, a time to highlight the often overlooked risks of ultraviolet (UV) radiation and the steps we can take to safeguard our skin, our health, and even our longevity.

As a dermatologist and someone who’s spent decades helping people feel better through healthier skin, I can tell you this: sun damage is not just cosmetic. It’s cumulative, and it’s serious. In fact, more than 90% of skin aging is caused by the sun. That means most of the wrinkles, sun spots, sagging, and leathery texture we associate with “getting older” are actually signs of UV damage—not just the passage of time.

But UV radiation doesn’t stop at aging. It’s the leading cause of skin cancer, including melanoma, which can be deadly if not caught early. The good news is that unlike many other cancers, skin cancer is largely preventable. And it starts with awareness.

Here’s what I want you to remember this July—and every month after:

1. Sunscreen is not optional

You need sunscreen, even if you don’t plan to leave the house. Even on cloudy days; even when you’re just walking to your car. UV rays penetrate glass, so unless you’re underground, you’re probably getting UV radiation. To counter its damaging effects, use a broad-spectrum SPF of at least 30 and reapply every two hours—and more often if you’re sweating or swimming. And yes, your daily moisturizer or makeup with SPF helps, but it’s not enough by itself.

2. Your skin has a memory

Your skin remembers every sunburn you’ve ever had—especially the ones from childhood. Damage builds over time, and the earlier you start protecting yourself, the better. But it’s never too late to start. Even if you’ve been a “sun worshiper” in the past, protecting your skin now can slow further damage and reduce your risk of skin cancer.

3. Protect from the inside out

One of the concepts I’ve pioneered in my practice is internal skincare. Staying well-hydrated, strengthening your skin’s barrier, and eating antioxidant-rich foods like berries, leafy greens, and water-rich fruits containing lycopene, like watermelon and tomatoes, can help your skin defend itself against environmental stress—including UV radiation.

4. Don’t forget the “forgotten” areas

Your ears, neck, lips, scalp, and the backs of your hands are often missed when applying sunscreen—but they’re also some of the most common spots for skin cancer to develop. Be thorough and generous with your protection.

5. Check your skin

Make a habit of doing monthly self-exams. Look for new spots, changing moles, or anything that looks unusual. And get a professional skin check every year—more often if you’re at higher risk.

UV Awareness Month is not about fear—it’s about empowerment. When we understand the risks, we can take simple steps that have a lasting impact. As I always say, “skincare is healthcare.” And protecting your skin from UV damage is one of the most loving things you can do for yourself—both now and for years to come.

Let’s use July as a reminder to care for our skin the way it deserves. Not just for beauty—but for our overall well-being.

That’s #ModernWellness!